From booking to visit
Four messages at most per appointment, each with a reason to exist.
Confirmation
Sent as soon as the slot is booked: date, time, address, what to bring. Nothing else — this is the email people search for later.
Reminder
A day or two ahead, as agreed with the business. One reminder, not a series, and it says how to cancel if plans have changed.
Changes
If the business has to move or cancel, the client hears about it straight away, with a suggested new date where possible.
Follow-up
Only where it serves the client: a care instruction after treatment, the next service interval, a link to the invoice.
Our principles
Appointment mail is trusted mail. It stays useful only as long as nobody tries to make it do more than it should.
- Only people who booked an appointment receive appointment mail — nobody is written to because a business has their address on file.
- Reminders carry no advertising; a reminder that sells something stops being read as a reminder.
- Promotional mail from a business needs its own, separate consent and runs on its own list.
- Cancelling or rescheduling must work from the email itself, without a phone call or a login.
- Health and personal details stay out of subject lines and previews.
Contact
For businesses, for anyone who received a message by mistake, and for blocklist operators:
Answered on working days. Messages received in error are dealt with first.